MD-CPPW Goal 2: Media Campaign
Goal 2: Raise awareness of the importance of healthy eating and promote consumption of healthy food/drink choices and increased physical activity
Strategies
- Develop a mass media campaign based on social marketing principles that promote health food/drink choices and increased physical activity among Miami-Dade County residents.
Target Population: Miami-Dade County residents and visitors
Associated Consortium Committee: Marketing and Membership
Implementing partners:
- CBS4
- VSBrooks
- Circle of One